PR

Helping a client frame its key messages, translating those messages into backgrounders, collateral and press releases that tell the company’s story in compelling ways, and engaging journalists by pitching them with angles uniquely suited to their interests and audiences—those are some of the challenges that I most enjoy in the public relations arena. Over the last 20-plus years, I’ve written many hundreds of successful press releases and related materials, garnering enormous ink in consumer and trade press alike.